Wall-e

Aaron Wall's vision on search engine optimization. (Part 2 of 3) by Peter Vandenberg

Because of the fact that Aaron Wall's SEO book is now available for sale on ebook-scene we provide three articles in which Aaron Wall gives his comment on the different ranking factors search engines use. Together with 37 other SEO experts Aaron Wall voted on the various factors that are estimated to comprise Google's ranking algorithm (the method by which the search engine orders results). Each factor regarding the search engine optimization is listed, briefly described and added with Aaron Wall's comment.

Page Attributes. (Part two)
In this second article the eight following elements comprise how Google interprets specific data about a webpage independent of keywords.

1) Link Popularity within the Site's Internal Link Structure
Refers to the number and importance of internal links pointing to the target page.
Aaron Wall: "Internal links can really drive a page, but if the internal anchor text is too well aligned with the anchor text, page title, and headings that might suppress rankings for the target keyword".

2) Quality/Relevance of Links to External Sites/Pages
Do links on the page point to high quality, topically-related pages?
Aaron Wall about this: "Your outbound links help define what community your site belongs in".

3)Age of Document
Older pages may be perceived as more authoritative while newer pages may be more temporally relevant.
Aaron Wall says: Older documents may be trusted more, especially if they are well cited and do not have many broken links in them. For blogs and news sites new documents may tend to have high PageRank values due to internal site structure. New documents may also be given a freshness boost".

4) Amount of Indexable Text Content
Refers to the literal quantity of visible HTML text on a page.
Aaron Wall the amount of indexable text content: "If too many pages are near the exact size or similar in size to many spam documents it may seem like the document has a higher probability of being spam. Google has also been growing more stringent with what they are willing to let in their index by requiring a minimum PageRank threshold to allow documents in their primary index. Longer and more athoritative documents are better than breaking articles into many shorter pages".

5) Organization/Hierarchy of Document Flow (i.e. broad > narrow)
The construction of document text flow - i.e. journalistic style generally dictates a detail-oriented introduction, a broad level overview of the issue and increasing specificity and detail as the article continues.
Aaron Wall: "Clear organization not only helps search engines understand how documents relate to each other, but also effectivley distributes your link authority".

6) Frequency of Updates to Page
The number and time frame of changes made to the document over time.
Aaron Wall about this element: "Some types of documents are frequently updated while others are rarely updated. Make sure your page matches your site's profile".

7) Accuracy of Spelling & Grammar
The literal correctness of spelling and grammar as related to the language of the document
Aaron Wall: "I actually think having a few misspellings in a page makes it easier to rank because there are so many less legitimate pages using those misspellings. But if misspellings might cost credibility points with end users it might make sense to have a person make a misspelling in a page comment or in one of your inbound links".

HTML Validation of Document (to W3C Standards)
Validation of HTML page code as per the W3C consortium, an authoritative body on the standards of web-compatible code.
Aaron Wall the HTML Validation: "If you can get designers to think that your stuff is better because it validates more of them will pay attention to you, subscribe to your feed, and link at your site. Otherwise, I believe validation is somewhat overhyped".

(Next week Aaron Wall's comment on Google's rankings based on Site/Domain Attributes and Negative Crawling/Ranking Attributes)

Everything you need to know about search engine optimization can be found in Aaron Wall's SEO Book. It is the #1 ranking SEO book on all major search engines.
If you need help marketing your website we highly recommend reading it.

About the Author: Peter Vandenberg is the owner of ebook-scene.com A online ebook store selling ebooks about Business, Marketing, SEO and more.
For the comment of other SEO experts on these search engine ranking factors you can visit seomoz.org.

Article Source: http://www.earticlesonline.com/Article/Aaron-Wall-s-vision-on-search-engine-optimization---Part-2-of-3-/170207

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Wall-E Playstation3 Game THQ $14.99 It is over 700 years in the future and humanity has left the planet. They left quite a mess behind and Wall-E, the last recycling robot remaining on earth, has been clearing up the debris. His world is turned upside down with the arrival of EVE, a scout for the departed humans. Join the intrepid pair from Disney/Pixar's animated movie as they move through the remnants of Earth and corridors of the Axiom, a human space cruiser. Play as both Wall-E and Eve as they move through 10 levels of action and adventure that are based on – and go beyond – the movie storyline. Move through richly-rendered 3D environments as either robot or work them as a team depending on the level. Use each robot's unique skills and equipment to master the challenges. Blast other robots and barricades or throw compacted cubes of scrap to clear the way. Compete with up to three other players and go head-to-head shooting targets, solving puzzles, collecting scrap and other challenges as the robots set out to literally change their ESRB Rating: E - Everyone Genre: Action Adventure Features: Race, fly and shoot as you take futuristic robots WALL and EVE through a fast-paced adventure. From the desolate waste-lands of Earth to the Axiom space cruiser, throw cubes and blast robots and obstacles while you relive some of the movie?? most thrilling moments and explore worlds filled with non-stop action and adventure, along with head-to-head multiplayer challenges. Dodge dangerous enemies, carry out intense missions and navigate your way through a futuristic galaxy!

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